Food Playbook

| Video Campaign

Diners increasingly say they want to eat healthier, more sustainable diets. But it can be hard to change old habits. WRI’s "Food Service Playbook for Promoting Sustainable Food Choices" gives food service operators the latest strategies for creating dining environments that empower consumers to choose sustainable, plant-rich dishes.

Social video to promote WRI’s report

As part of the effort to promote this report, we developed a series of videos that visually explain some of the techniques supported by research and industry experience. Using a simple narrative, the videos feature appetizing plant-based dishes and other objects that interact with animations and some data.

Frames of the workshop video

Credits

Creative director:
Bill Dugan

Script:
Jillian Holzer, Denise Hesterberg, Flavio Galvao, Bill Dugan

Storyboard:
Flavio Galvao

Illustrations and Animation:
Flavio Galvao

Voice over:
Mellodee

Production:
Romain Warnault